His other items are moderately priced and the packaging looks very expensive - think Dior. I definitely want to try the Kajal Eyeliner, also $12. It's a kohl-based liner which would be great for creating that smoldering, smoky effect.
It will be interesting to see how his line fares. While I'm sure his friendship with Heidi Klum inspired this exclusive agreement with Victoria's Secret, I think this line could have had great potential in Sephora because of his high-fashion status.
Have you seen Christian Siriano's makeup line in person? What do you think?